The reason why the major manufacturers are currently doing this field is the cost issue. Behind the real-time voice chat function, the sound network executive list needs to provide service support, and the sound network is billed according to the communication time. For example, there are 1,000 people in a single room, and a live broadcast that lasts for 2 hours executive list will cost about 1,000 yuan for the server. This operating cost is unaffordable for most small companies. At present, domestic products similar to Clubhouse include Dialogue Bar, Two, Dizuo, Capital Coffee, Now, etc. The most competitive product at present should be the “Dialogue Bar” produced by the Inke team.
This product started from building the team. It executive list only took 6 days to complete the basic function development and launch the application market. It completed 2 major version iterations in less than 1 month. It is not a lack of determination. However, at executive list present, the app market may not be able to download this app for the time being. The official statement is that a major revision and upgrade is being made to optimize the user experience. The biggest difference between Dialogue Bar and Clubhouse is that its room themes can be switched freely.
Reflecting the product positioning of people-centered and friend-oriented. In contrast, the theme content of Clubhouse cannot be changed, and it focuses executive list more on content-centric and interest-oriented. 3. Talk about why Clubhouse is popular As the first audio social product in the United States, it is not surprising that Clubhouse can be popular abroad. But it is also quite surprising that it can also become popular domestically. In this sharing, we mainly analyze executive list from the perspective of market environment, product positioning and operation promotion: 1.