Aug 01, 2022
In Interior Design Forum
Embrace social proof If you want to increase your sales, satisfied customers may be your biggest selling point! Social proof directly shows how your customers are using your product to improve their business and life. The two most important things in the customer testimonials section on the home page are: Challenges customers face before finding your solution. The benefits and solutions the customer gets, he/she chooses your product/service. Get to know our pages effectively In most cases, the second most popular page on a given site is the "About" page! A well-organized About Us page can help you: Introduce your business to Latest Mailing Database your target audience and prove that you are a solid brand. Share your brand story and connect with your visitors. Introduce you to a team that can solve your target customer's problem. tell your story Unlike packages that only describe business models and service privileges! Tell your clients inspiring stories of what you've accomplished over the years! Image credit: Mailchimp Put your team in the spotlight In other words, face your company name and communicate the culture you have. Introduce the people who power your business and services. Write short text and photos for each member and showcase your team's personality. Image credit: NextSpace link up You can also use the About page to direct visitors to other pages of the site. Make sure to include all necessary links in your copy and encourage potential clients to: follow you on social media Sign up for your email newsletter Browse your products read your article At first glance, you won't see many conversion opportunities in the About page. But, by optimizing it properly, the About page can keep those sales numbers rolling.