Forum Posts

rajia rimi
Jun 15, 2022
In Interior Design Forum
For paid search managers, developing an effective branded keyword Industry Email List strategy is nothing new. When it comes to Shopping ads, however, the picture gets much murkier: Shopping isn't keyword-based, and Google only offers negative keywords. Especially Industry Email List in large, granular accounts, the workarounds needed to run a brand/non-brand split can be quite difficult to implement and maintain. Is a brand/non-brand split worth it? This benchmark report snippet analyzes brand traffic versus non-brand traffic, specifically in Shopping campaigns to shed some light on this topic. To produce Industry Email List this data, we ran a script to analyze brand traffic for over 750 Industry Email List European accounts across eight key retail sectors for the period of January 1 to June 30, 2019. The data clearly demonstrates the importance Of brand traffic for merchants – both in terms of performance and budget planning. Let's take a look at: Global differentiation of brand/non-brand ROAS Industry Email List by sector Average share of branded/non-branded costs by sector Average brand/non-brand differentiation for CPC and conversion rate Why you should care and what to do next The average Industry Email List ROAS of brands is twice as high as that of non-brands in most sectors
 Branded Traffic and Non-branded Industry Email List  content media
0
0
3
 

rajia rimi

More actions